Avoid “ethic fail”

We at Falbe & Junell have developed the Ethical Design Sprint with the mission to bring in 3 elements that we believe are missing in the existing Design Sprint models:

– Ethical consideration

– Actual human-centered focus

– Diversity & inclusivity

Benefits of an Ethical Design Sprint

Challenges decisions

and bringes ethics into the discussion in key decision making moments.

Engages the end-users

proactively and consistenly, not just during user testing.

Removes internal imbalance

in the team power structure, which empowers all team members to share their best ideas.

Nurtures diversity

for end-users as well as the team members involved in the sprint.

Uses playful elements

which release positive energy and creativity – all the things innovation grow from!

Grows an ethical mindset

that will stay with the business and the team after the sprint, which will impact other processes positively.

Structure of an Ethical Design Sprint

A design sprint typically runs over 5 days.

Activities include expert interviews, mapping, sketching and dot voting.

In addition to these set activities, an Ethical Design Sprint includes a range of activities that ensure:

– Ethical decision making

– Diversity

– True user involvement

Below is an overview of the Ethical Design Sprint.


Keywords: Personas, building blocks, ethical pulse check.


Keywords: Journey mapping, sketching, balanced dot vote.


Keywords: User vote, supervote, ethical pulse check.


Keywords: Prototyping, communication strategy, ethical pulse check.


Keywords: User testing, sprint conclusion, final ethical pulse check.

A Design Sprint is a method designed for rapid innovation; to take a problem or idea from the initial seed to prototype through a series of time boxed activities and decision points.

The Design Sprint was originally invented by Design Thinking agency IDEO in the 1980’s and since then popularised by the Google Design Sprint (developed by Jake Knapp, John Zeratsky and Braden Kowitz). It has become the go-to process for rapid innovation in many corporations and startups. 

Let us run your first Ethical Design Sprint

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